4 Tips For Establishing An Online Presence

As we find ourselves in 2022, building a presence online is more critical than ever. According to the latest research, 80% of consumers start their business search online. In order to stand out, against your competitors, you have to make sure that your name appears in Google search results. The way you do that is by building an online presence. If you’re looking for ways to establish yourself, and get on Google’s radar, then here are some of the best ways to get started right away.

Establishing An Online Presence

Create a Strong Website

You can think of your website as your main online headquarters. It’s important that when people go there that you make a strong first impression. Your website should be professionally laid out, full of all of the correct information, and ideally engaging. 

In addition to having high quality content and images, you should also make sure that you incorporate SEO. SEO is the process of telling Google what it can find on your page. If you leave the right keywords and phrases, then Google will tell web searchers to go to your page when they search for the same terms.

Use Social Media

Social media isn’t just social anymore. Whereas once upon a time it was used for personal enjoyment, now it’s seen as a business staple. People measure a business’s success often by the size of its online following. The more people that are following your page, the more credible you look to potential customers. 

So, get on social media, and make a point of making a name for yourself. In addition to sharing content on your page, make sure that you comment on others’ content as well. The more interactive you are, the more likely you are to continue to gain more and more followers.

Leverage Email

Even though you may believe that email is an ancient way of marketing your business, the truth is that email isn’t going anywhere anytime soon. Leverage your email list, and send out marketing material to people in your contacts. 

You can send links to your recent events, updates to your page, and even share your original content— all from your email inbox. The nice thing about e-mail is that it’s delivered straight to a person’s phone or computer. Unlike snail mail which someone may not even see, e-mail is delivered directly, making it one of the best ways to get the word out about your business.

Establishing An Online Presence

Create Viral Content

Nowadays, people love to be entertained. Creating viral content is a great way to get the word out about your business, and get people talking. Whether it’s a funny video, or an engaging blog, creating something memorable and shareable is an extremely effective way to create a buzz. Above all, it can be fun to create!