You’ve probably heard of Shopify. But did you know that this e-commerce powerhouse is used by 4.3% of all websites across the globe?
Think about that reach for a moment. If that many companies across that many sectors see the power of Shopify, what are you missing?
Shopify allows business owners to easily and affordably create an online storefront that works seamlessly with websites on a wide variety of devices. Isn’t it time you made the jump, too?
Keep reading to find out how you can sell on Shopify and start improving your brand recognition!
Create Your Shopify Store
Thankfully, setting up your Shopify storefront is easy. First, head to the Shopify website and create an account.
What’s great about selling on Shopify is that they have tons of tools to help business owners of all experience levels. For example, you might not even have a business name yet, but as long as you have an idea about your branding, Shopify can help you generate a name for your new company.
Now, you can sign up for a subscription plan. There are several to choose from, each offering a 14-day trial.
Next, you’ll want to choose from one of the dozens of storefront templates available. If you don’t see anything like, don’t sweat it. You can always make HTML or CSS adjustments to fine-tune things as needed.
Optimize Your Storefront
With the basics out of the way, you’re ready to add products to your site and incorporate branding. Keep your company branding guidelines nearby so you can keep everything uniform.
Aside from adding your company logo and utilizing colors synonymous with your brand, you’ll need to optimize your product listings, too.
This step can get pretty in-depth, but there are some fantastic guides out there to help you understand the basics, so spend an afternoon researching SEO.
Don’t forget to add clear, attractive images of your products. You can take photos from multiple angles, as well, to give your customers a better sense of the product.
Integrate Your Shopify Store With Your Website
Easy site integration is one of the biggest benefits of figuring out how to sell on Shopify. Once you get your store up and running, you can add buy buttons to your website that directly link to your Shopify page.
You can also link your store page to your website itself, though this will take a few extra steps and can get a little technical.
Too Much to Handle? No Problem
Whether technology gives you a headache or you don’t have the time, enlisting the help of a freelancer can help you get your site up and running in no time.
You can learn more about the process here, but the gist is that you can have as much or as little involvement in the process as you’d like.
Plus, freelancing is affordable. You won’t have to hire a full-time employee, which means more money for advertising and new products.
Expand Your Brand and Sell On Shopify
With a little bit of dedication and the right help, anyone can sell on Shopify. Whether you’re a small, one-person operation or you manage dozens of employees, using an e-commerce platform allows for greater discoverability and 24/7 sales opportunities.
Consider setting up your account today. It’s quick, easy, and extremely rewarding.
For more tips on taking your e-commerce to the next level, check out the rest of our advertising and marketing content.