Do you think you’ve got what it takes to start a fashion label?
Well, you might have designs to die for and a vision to take you to the moon. But do you think you know all the other things you will need along the way to make your fashion brand actually take off?
This is something a lot of people fail at when they are trying to start a business. They’ve got the ideas in their head and a certain amount of sector experience, but they don’t know the boring things.
In this article, we are going to help you out by telling you the things you actually need to know to start a clothing label.
Budget, Budget, Budget
Budget. We can’t say it enough.
Your clothing line might be killer, but how are you going to get people to see it if you don’t have funds on hand to distribute? Before you start laying down any money at all, you need to come up with a business financial plan.
This will ensure that your fashion label doesn’t collapse 6 or 12 months in because you’ve got no cash supply.
Know Your Distribution Channels
OK, so you design clothes that are beautiful. But who are the people that agree with you and are willing to sell your clothes?
Before you start investing, you should be showing your designs to potential distributors and getting them to sign up for some initial runs.
If you start to design clothes and get them made, you might end up in a jam if they are stacking up in your workshop.
These days, a fashion label can’t really survive by word of mouth. You need to be out there on the internet letting people know what you’re about.
This means two main things: having a website and having social media accounts.
Social media is a non-negotiable because that is just where people go these days to find new products. The website is also essential because it will probably be your easiest way of selling your products.
Get Your Brand Image Right
A fashion label does a lot of talking through its designs. But a lot of people underestimate the power of branding itself.
You are going to need to have a killer name, but also a logo that gets people interested. It’s actually not that difficult to create a clothing logo.
Once you’ve got the name and the logo, turn to all the other branding elements of your label: your website design, your packaging, your customer emails, etc.
Be Passionate about Your Fashion Label
We’re not going to lie to you, creating a fashion label can be a tough slog. You will face a lot of difficulties and it’s going to take you a long time before you get close to where you want to be.
But if you follow the above steps, you will have the framework in place to succeed. After that, you just need to be passionate about your brand!
If you’ve found this information useful, why not check out some of our other great articles on business topics?