What Is Customer Experience and Why Does It Matter

What Is Customer Experience and Why Does It Matter

About 94% of customers across industries will buy more from a company that has a very good customer experience.

Did that grab your attention? It should because it provides a tiny insight as to why the customer experience is so important to your business.

The customer experience is every single touchpoint a person has with your business. The more they engage and have a better experience, the more likely they’ll buy and remain a customer.

Customer engagement is so much more than who liked a social media post. It’s how you turn customers into raving fans who can’t get enough of your brand.

Need more reasons why you need to focus on the customer experience? Read on to learn why customer experience and customer engagement are so important to your business.